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In PR, an important factor to accomplishment is building strong human relationships with journalists and advertising agencies. As the old “spray and pray” strategy of firing off a report to a list of media connections can still job occasionally, it’s better to take time to build rapport with reporters on a regular basis. Taking the time to connect with journalists and establishing a mutually helpful romantic relationship with them will help to ensure that for the opportunity arises, they are prepared to support both you and your company punctually.
It has also important to remember that journalists are on deadline and often don’t have time to chase down critical details. The greater you can provide you with them up front – just like industry metrics, third-party connections, high-resolution headshots and pictures of your goods or consumers in action – the more likely they are to be enthusiastic about covering the story.
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It is very the good idea to ensure that you have the facts direct and that your entire quotes are accurate. This will likely save you right from having to provide a retraction or modification later on. Providing incorrect information to the media can harm the reputation and ultimately impact the success of future campaigns.
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Finally, it may be important to keep in touch with your videos contacts regularly. If you don’t, they may lose interest in your stories and move on to some other sources. Whenever possible, make an effort to meet journalists face-to-face or show up at local events where they are located for you to begin building relationship. This will help to ascertain a more personal connection with the journalists and ultimately improve your videos relations. The greater you put with your media relationships efforts, a lot more they will pay back for you in the long run.
